About Us

Why Trustlyst Exists

Story

Trustlyst was born out of a shared frustration with poor service and a lack of respect for customers when booking beauty appointments.

We knew there were incredible beauty professionals delivering exceptional work, but there was no trusted platform where they could stand out — and no real accountability for customer service standards across the industry.

At Trustlyst, we’re here to raise those standards, celebrate professionals who combine skill with professionalism, and help customers book with confidence. By highlighting verified, top-rated professionals and capturing honest customer feedback, we empower both sides — giving customers peace of mind and helping great professionals get the recognition they deserve

The Problem

Customers, especially within the Black beauty community, deserve better.
Missed appointments, last-minute cancellations, poor communication, and inconsistent service have become far too common — with no way to hold professionals accountable.
At the same time, talented beauty professionals struggle to stand out, often relying on unpredictable social media algorithms to reach new clients.

Our Solution

Trustlyst is the trusted beauty directory where top beauty professionals get the visibility and recognition they deserve, while customers confidently find, review, and soon book verified pros.

Every professional is carefully vetted, and those who consistently deliver great service and exceptional results stand out with a Trustlyst Verified badge — a symbol of excellence customers can trust.

With real customer reviews, photo-proof results, and priority visibility for top talent, Trustlyst helps beauty pros attract more clients, build stronger reputations, and grow their businesses faster.

Our Vision

We’re building the UK’s trusted platform where customers can find, review, and book independent beauty professionalswith confidence. Trustlyst will offer a seamless experience — from discovery to verified reviews to secure bookings — all in one place.